Apisit Lerdkamolrak

CONSTRUCTION DIRECTOR, INFINITE LUXURY

Apisit joined the development and construction team at Kata Rocks in the very early stages. He expertly utilized his technical and management skills gained from working on other prestigious resort and hotel projects along the Phuket coastline. His role as Construction Director at Infinite Luxury brought his building and management skills firmly under the developer’s umbrella as he oversees a team of dedicated engineers and inspectors who ensure that quality standards are met throughout the various construction stages. Under his direct control are the structural, electrical, air conditioning and plumbing work as are the sequencing of this work and construction methods used.

Tim Sargeant

Marketing Director, Infinite Luxury

Tim Sargeant is an award-winning marketing leader with over 15 years of experience in luxury hospitality and resort branding. He first joined Kata Rocks as Marketing & Events Manager in 2016-2018, where he helped shape the resort’s identity through iconic events and high-impact brand campaigns.

After leading marketing for a portfolio of 15 luxury properties across Asia and Europe—and co-founding a new hotel brand—Tim returned to Infinite Luxury in 2025 as Marketing Director. He now leads group-wide strategy, digital performance, and brand development, driving direct business growth and elevating market visibility.

Pattanan (Nook) Khooaroon

DIRECTOR OF CORPORATE AFFAIRS

Pattanan (Nook) Khooaroon has over 15 years of experience in administrative roles within the luxury hospitality and maritime sectors. Prior to joining Kata Rocks she was Assistant Purchasing Manager at The Residence by Richmond Group in Cherng Talay, Phuket. She then joined the original pre-construction in 2008 as Procurement Manager at Kata Rocks. In 2010 she was promoted to Executive Administrative Manager, Infinite Luxury and remains one of our longest standing employees. In this role Nook offers guidance to the management and directors, concerning administrative matters that include but is not limited to recruitment, negotiations, transactions, contracts, and compliance.

Gordon Aeria

GENERAL MANAGER, KATA ROCKS

Gordon recently joined Kata Rocks as General Manager. He is an veteran hotelier with over 30 years hospitality experience, including over 15 years as a General Manager at resort and city hotels in Australia, China, Hong Kong, the Philippines, Singapore, and Thailand. During this time Gordon worked with various leading luxury hotels within the Accor family, Shangri-La Hotels and more recently Dusit Thani. Originally from Singapore, Gordon is fluent in English and Thai. He has a Certificate of Strategic Management from Cornell University's General Managers Program and is well versed in revenue management, in addition to business and marketing strategies.

David Frost

PROJECT DIRECTOR, INFINITE LUXURY

David Frost is the Project Director for Infinite Luxury. He assumed this position in 2012, following his appointment as Project Manager for Kata Rocks in 2010. Originally trained as a designer, David has managed numerous projects with a strong design emphasis, before moving into management. Prior to this David's extensive work experience took him to Australia, Europe, the Middle East and more recently within Southeast Asia working in the retail and hotel/resort leisure sectors. This provided him with a solid background around which Infinite Luxury built its highly professional in-house team of skilled architects, interior designers, engineers, CAD operators and on-site supervisors and inspectors.

Kwanchai Aswawongsonti

EXECUTIVE DIRECTOR, INFINITE LUXURY

Kwanchai Aswawongsonti is the Executive Director of Infinite Luxury. With a strong legal background Kwanchai plays an important role in mitigating risk management while monitoring good corporate governance. Originally hailing from Bangkok Kwanchai uses his strong international legal background and financial project management experience to successfully structure high-end property development deals and numerous world-class acquisitions and mergers. Kwanchai maintains a strong network with authorities, high net-worth and institutional investors.

Richard Pope

CHIEF EXECUTIVE OFFICER, INFINITE LUXURY

Richard Pope is the Chief Executive Officer of Infinite Luxury and Kata Rocks. He is a British-born entrepreneur, property developer and businessman with over 30 years of industry experience. Pope has developed and managed several highly successful construction and real-estate companies, initially in London’s most prosperous areas and more recently in Phuket. Richard has built Infinite Luxury into a dynamic organisation of leading professionals from a variety of industry sectors including: design and construction, real-estate development and sales, resort operations and luxury property management. Kata Rocks’ enormous success has positioned Infinite Luxury as a leading contender for future property development and resort management projects in the Asia Pacific and other luxury destinations around the world. Richard is also the Chairman of Hemisphere, a superyacht management company, based in Monaco.